Sephora Opens Its Second Store In New York
Posted By Nataly on July 30, 2009
Sephora is opening its second store on 42nd Street & 7th Avenue in Times Square on July 31, 2009. Update your makeup bag, search for the perfect scent, save face with soothing skincare, indulge yourself with a bubbly bath product its all here and right at your fingertips. Must-Haves of the Moment Dont miss a variety of pretty exclusive essentials only available at this location. From nail polish that sparkles all night long and lips that dazzle like Broadway, to false lashes that flutter (and lots more!), these trendy treats will have any fashionista looking fab in a New York minute! Check out these Big Apple bonuses:o SEPHORA by OPI in 212-SEPHORA (9) Head out for a night on the town with this glamour nail color inspired by the glitter of NYC’s after-dark scene.o SEPHORA Super Shimmer in Candy Apple (10) Get a pretty pout that stands out from the rest with this super shiny, deliciously scented red gloss.o MAKE UP FOR EVER Lashes in GOTHAM #159 (15) In the city that never sleeps, stay wide-eyed with these black crystal, crisscross cut false lashes, made exclusively for Sephora by Creator & Artistic Director Dany Sanz.o Bare Escentuals Buxom Lips in Liberty (18) Be the main attraction with a mineral-infused gloss that creates fuller, more voluptuous lips naturally.Heres whats hip and happening at Sephora 5 Times Square: The new 9,359 square foot Sephora store at 5 Times Square is a virtual paradise of endless beauty options with over 13,000 products from more than 200 brands, including SEPHORA COLLECTION, a complete line of makeup, skincare, tools, accessories and bath & body products. In celebration of the new store, grand opening events and previews include:o Sephora Square Takeover The excitement continues even outside the store! On July 31st, Sephora is taking over Father Duffy Square in the heart of Times Square. Beauty buffs are invited to participate in a series of gorgeous challenges from 11am-5pm.o Not Times Square centric? Stop by ANY Sephora location in NYC from July 31st through August 2nd for free makeup, skincare, hair care or fragrance consultations from their favorite brands.o Crave the latest beauty news?! Heres the word in the NYC streets… hot brands from the U.S. and abroad are launching exclusively at our 42nd Street & 7th Avenue location. The lineup includes By Lauren Luke, five full-face color palettes with tutorials created by makeup guru and YouTube glamour gal; TEMPTU AIRBrush Makeup System, an at-home airbrush for everyday use with a disposable AIRpod, which makes for a flawless complexion; ILLAMASQUA, a cult UK brand with collections encompassing rich textures, bold lines, and sultry shades for the ultimate self expression and Ouidad, a line specifically formulated for friends with manes of a curly nature. The Sephora retail concept is rooted in aesthetics, presenting our clients with the most unique product assortment, store design, and client services. Sephora was the first beauty retailer to employ the unique open-sell philosophy, allowing clients to shop a myriad of brands and encouraging them to try, test and play with everything from lip glosses to blushes, skincare to fragrance. At Sephora, discover a world where prestige cosmetics are showcased in gorgeous open displays for clients to have the freedom to explore and sample at leisure. And while your there, experience their complimentary Express Services in the new Beauty Studio! Choose from three services given by Sephora educated beauty experts. Have a question? Gilbert Soliz, Sephora PRO Beauty Team Expert, has got the beauty-full answer. Based in the new Times Square store, Gilbert and Sephoras talented team of sales associates (also known as cast members) are the most educated in the beauty business. To ensure that all clients are serviced with the most knowledgeable and professional help, every Sephora cast member is rigorously trained in an intense Sephora educational program focused on skincare, hair care and general beauty called Science of Sephora (S.O.S.). Sephora cast members are then able to offer clients a completely non-biased (and non-commissioned) approach when recommending products. Join Beauty Insider today to get behind the beauty velvet rope access to Insider-only products, exclusive samples, birthday gifts and an all-access pass to personalized beauty. To sign up, clients just need to visit the any Sephora store to get their hands on the Official Card of the Beauty-Full People where all your purchasing power translates to beauty points! Already a member? Come in and redeem your points for the latest Beauty Insider exclusive samples and see if you are qualified for the new V.I.B tier (aka, Very Important Beauty Insider). Its Sephoras way of thanking their most dedicated clients with V.I.B. only exclusives, previews, promotions and freebies.Sephora stores are now gorgeously green. Energy efficient and environmentally friendly, Sephora uses LED lighting on fixtures to reduce overall energy consumption and wood floors from sustainable forests. Plus, as the leading specialty retailer in recycling, Sephora recycles materials for all fixture installs.
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