ATHANOR Edelweiss Anti-Ageing Cream Has A Revitalizing And Regenerating Effect
Posted By Nataly on September 6, 2009
Edelweiss is the most treasured flower of the Alps and grows in altitudes up to 2,700 metres (9,000 feet). In order to cope with the harsh environment and intense exposure to sunlight, the plant has developed several protection mechanisms, which the skin can benefit from, such as moisture retention, powerful anti-oxidants and its ability to absorb UV radiation.Natural Organic Experience has announced the launch of a new premium cream to help reduce the signs of ageing: ATHANOR Edelweiss Anti-ageing Cream, an organic formulation which originates from the Swiss Alps.ATHANOR Edelweiss Anti-ageing Cream is a night and day skin care cream, as well as an eye contour cream that is suitable for all skin types and for both men and women. The fine textured cream is rapidly absorbed by the skin, leaving no greasy or shiny residue. The Edelweiss and plant extracts enhance the skins firmness and elasticity and have a revitalizing and regenerating effect, resulting in a silky texture and a healthier appearance.The cream works by stimulating the blood circulation, and the powerful anti-oxidants found in Edelweiss plants help skin renewal and cell elasticity by neutralizing damaging free radicals. Clinical dermatological tests have shown an average wrinkle reduction of 22.5% within four weeks, and up to as high as 90%. The cream also protects against damaging environmental influences such as UV radiation and air pollutantsTo use, simply apply to the cleansed skin of the face and neck and around the eyes in the morning and in the evening, using about 2 ml per application.All the plant extracts used in the ATHANOR Edelweiss cosmetic line originate from the Swiss Alps and some are wild harvested, with a large portion of the ingredients grown under European certified organic cultivation, certified by Ecocert. The products are also hypo-allergenic and do not contain any preservatives, synthetic colorants, synthetic fragrances, or substances derived from petroleum or paraffin.They also contain no animal based raw materials, no ammonium lauryl sulphate (ALS) or sodium lauryl sulphate (SLS), no mineral oil or silicone, no Parabens. no synthetic perfumes or dyes, no artificial colour and no GMOs (Genetically Modified Organisms), and have not been tested on animals.The cream is part of a complete anti-ageing range, consisting of five products; Cleansing Lotion, Anti-Aging Cream, Anti-Aging Serum, Decollet1 & Breast Care Lotion and Peeling Mask.ATHANOR Edelweiss Anti-Ageing Cream retails at 55 for a 50ml tub.The Edelweiss Anti-Aging Cream was tested for dermatological tolerance and wrinkle reduction by using optical 3D measurements with high-precision area identification.Results: “20 test subjects in all tolerated the above mentioned preparation CRME EDELWEISS ANTI-AGEING without problems according to dermatological clinical criteria in an four-week test (application in the morning and in the evening). There were no instances at all of undesirable changes, and certainly no pathological ones, to the skin in the test area. The extended optical 3D-measurements of the surface of the skin with determination of the roughness of the skin in accordance with DIN 4768 ff showed after 4 weeks of application an average improvement in the roughness of the skin of 22.27%.”"In summary, it can be concluded from a dermatological point of view that Preparation CRME EDELWEISS ANTI-AGEING was tolerated very well by clinical dermatological criteria and led to a significant improvement in the roughness of the skin as defined by DIN Standard 4768 ff. The average improvement in roughness of the skin after 4 weeks of application was 22.27%.”
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