Aqua Sheko’s doctor fish move to Selfridges’ Birmingham
Posted By Journalist on November 16, 2010
Fish therapy is a unique beauty therapy treatment that uses Garra Rufa fish, a form of carp, to gently remove dead skin. The fish have no teeth and use a sucking motion to painlessly lift away dead skin without damaging the new healthy cells underneath, leaving you with a pleasant tingling sensation similar to a light massage. In addition, it is believed that Garra Rufa fish secrete an enzyme – diathanol – that improves skin regeneration.
Unable to contain the feeding frenzy within London anymore, the tiny finned pedicurists at Aqua Sheko, London’s first ever luxury fish spa, have finally splashed out of London and into Birmingham at a pop up spa in iconic department store Selfridges.
This is the first fish spa outside of London for Aqua Sheko and the second time they have partnered with Selfridges, following on from the success of their pop up spa in Selfridge’s flagship store in Oxford St. Located in the beauty hall on level 3 of Selfridges’ Birmingham in Upper Mall East, the bespoke pop up spa, features 2 tanks that have been installed following the same sleek oriental design as Aqua Sheko’s original London store in Kensington.
David Walker Smith, Beauty Buying Director for Selfridges, is excited about the new addition to the Birmingham store, “Aqua Sheko’s doctor fish have taken the London beauty scene by storm and we are thrilled to offer our customers an exciting new experience, which is the first of its kind in the Midlands” said David.
Fashionistas and shopaholics can take a load off and dip their tootsies into the tanks for taster treatments designed to revive feet, whether you are about to go on a spree or have had a long day shopping and need some R&R. One 15 minute treatment is 17, a 20 minute treatment is 20 and for the indulgent shopper, a 30 minute treatment is available for 30.
The winter chills might see you banishing your feet to boots and away from the light of day, but out of sight shouldn’t mean out of mind when it comes to caring for your feet. Karen Ho, Founder of Aqua Sheko, explains why it is important to maintain your feet all year round, “Skin tends to dry out in the winter and this can often lead to painful cracking around the heels if the dry skin is not removed. Fish therapy is a relaxing way to maintain your feet over the cooler months and save yourself the hassle and embarrassment of unsightly feet come sandal season next year or if you are planning a winter sun break.”
Once you have taken the plunge into fishy water you’ll be a definite convert but as the pop up spa will only be in Selfridges Birmingham until Christmas, you’ll need to get you fix quick.
Source:cosmeticnewsportal.com
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