Strong growth expected in the number of people seeking out cosmetic treatments in 2011
Posted By Journalist on February 24, 2011
According to the Millennium Research Group, after a sluggish 2009, the global aesthetics industry rallied in 2010 on a worldwide basis, with a market estimated at 3.5B or 2.9B, showing 10% growth that will continue through 2014. The emerging markets of Eastern Europe and Asia show the stronger growth, with certain European markets including the UK, Germany and Nordic countries as well as the US steadily increasing.
The most important product launch in 2010 was undoubtedly FDA approval of Coolsculpting by Zeltiq, a nonsurgical, noninvasive cold laser that melts fat without needles, scalpels or liposuction, followed by Pelleve Wrinkle Reduction System that is most popular for smoothing fine lines around the eyelid area. SilkPeel Dermal Infusion introduced its pore clarifying device that works to unclog pores and control acne breakouts to rave reviews.
Starting out 2011 with a bang, Galderma launched a new portfolio of five facial fillers called Emervel to complement the Azzalure portfolio, coming on the heels of the announcement that they would be acquiring Q-Med, the makers of Restylane, Perlane and Macrolane. The trend for consolidation remains strong with more mergers in the air as some popular aesthetic products are reportedly up for sale.. 2011 may also see an emergence of long duration facial fillers as Danish pharmaceutical company Contura eyes the American market to launch Aquamid.
The other introduction expected in the US for 2011 is from Merz Aesthetics for Belotero, a range of hyaluronic acid gel fillers widely expected to get a nod from the FDA soon. Another huge category of cosmetic beauty treatments is biorejuvenation – such as the newly launched Juvederm Hydrate from Allergan. These mini needle treatments offer consumers another option between creams and facial fillers for restoring sun damaged skin back to a healthy and resilient condition.
Among key beauty trends, lash enhancements continue to take center stage. On a recent segment on The Today Show with Kathie Lee and Hoda (NBC), Lewis presented the hottest lash treatments on the market, including Latisse as the only FDA approved drug for lash growth, LashDip semi permanent mascara salon service that lasts 2-6 weeks, and individual lash extensions.
“Consumer confidence is finally back! We can expect to see more people seeking out cosmetic treatments in 2011 and beyond with a double digit growth rate in the number of procedures being performed. Although the non-surgical options continue to proliferate, I have seen an uptake among my clientele for modified facelifts and neck tightening, eyelid operations and rhinoplasty,” says Wendy Lewis, dubbed The Knife Coach. “The new age of cosmetic beauty consumer starts at around 30.”
According to Lewis, “Facial treatments continue to rank high, but medical technologies are finding applications for the body as well. For example, Ultherapy was first introduced to lift the brow with deeply delivered ultrasonic energy, and is now being used for the full neck down to the dcolletage.” Skin tightening devices have multiplied on the market and radio frequency energy based systems for wrinkle reduction and body shaping continue to generate excitement among consumers seeking out non-surgical alternatives.
New devices are also revolutionizing the way fillers and wrinkle relaxers are being injected. “Finally practitioners and manufacturers have realized the need to make treatments less painful. Fillers containing lidocaine has become the new gold standard. The emphasis is on pain-free injections through soft needles, injector pens and systems that cause less trauma and bruising,” says Lewis. Biologics, including autologous fat that contains adult stem cells and platelet rich plasma (PRP) made from the patient’s own blood, are another big trend globally as many practitioners are investigating how to combine the two for optimum rejuvenative benefits. Fat grafting was the big news in breast enhancement for 2010 as well to add volume to sagging breasts as well as to camouflage implants to make them look more natural, she adds.
“Regrettably, we have seen a rise in cosmetic surgery disasters and even unfortunate deaths driven by bargain hunters shopping around for the lowest prices and going to clinics where patient safety doesn’t enter the equation,” says Lewis. Hopefully greater consumer awareness of the risks and potential complications, and increased visibility and accessibility of regulating bodies will help reverse this disturbing trend.
Lewis predicts many new product launches, technology innovations, and consolidations in the near future, as new big players are entering the market. Says Lewis, “There are exciting times ahead, and 2011 is going to be a very busy year indeed.”
Source:cosmeticnewsportal.com
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