Lush’s Gorilla Perfumes get Dirty
Posted By Journalist on May 4, 2011
Dirty is an invigorating, cathartic breath of fresh air that stirs up something primal. Dirty is uncompromising and fresh. Its clean, herbal character stands at odds with its name. It’s a no-nonsense fragrance that hits you with intensely crisp spearmint, thyme and tarragon, and the subtle smell of calm seas.
Dirty takes the common idea of ‘layering’ with beauty products a little bit further. Mark Constantine, one of the Gorilla Perfumers, comments: “We’re all used to layering – different products with supposedly the same perfume. However with Dirty, we’ve created a new fragrance concept. Layering in the old-fashioned sense is a bit tedious; it feels like it’s all about link sales.”
Simon Constantine, the other Gorilla Perfumer, decided to take Dirty as a complete fragrance and break it down to its individual components, each of which is a beautiful perfume in its entirety. Each of these fragrances was then used in a different product in the Dirty range. “I thought that if you really want to harmonise yourself (in scent terms), you need to extract the different parts (of the perfume) and put them in each product you’re using (in your grooming regime). By the time you’re finished, you’ve put the fragrance together”.
The range:
Dirty fragrance (9.00 for 10ml spritzer / 30.00 for 30ml bottle / 4.50 for solid)
Clean, minty and refreshing. It has herby undernotes, is sexy and invigorating. The main notes are spearmint, tarragon, thyme, oak moss, lavender, sandalwood and neroli.
The perfume bottles are only available online, the solid perfume is available in-stores.
Toothy Tabs (2.00)
A brand new, patented idea from Lush to save hundreds of toothpaste tubes heading to landfill – these solid tabs minimise the need for packaging and preservatives and come in a handy 100% recycled box. Crush in your mouth and brush as normal with your toothbrush and enjoy the fresh, minty hit with a hint of oranges – a Dirty Toothy Tab will guarantee oral pleasure! The sodium bicarbonate will clean teeth while the cream of tartar works to whiten them and spearmint freshens breath. Your mouth will be left feeling fresh and clean all day long.
Spring Wash Shower Gel (4.25 for 100g / 8.50 for 250g / 14.95 for 500g)
A skin softening and skin tingling shower gel for the body and hair. Sodium Bicarbonate works to soften the water and deodorise the skin, while the spearmint, menthol and fine sea salt will leave you feeling refreshed and revitalised … like you’ve showered in a mountain spring!
Shaving Cream (4.95 for 100g)
Shaving with a cream offers a closer, smoother shave and this one has a base of ultra-softening oats, which are steamed to extract their softening, calming and moisturising mucilage. This is especially good for dry skin that’s easily aggravated by shaving, as the razor glides over the cream leaving the skin soft and nourished. There’s also plenty of moisturising shea butter, lavender and honey to soothe any irritations/redness and calm sore skin. Perfect for leaving legs soft, smooth and ready for summer exposure.
Hair Styling Cream (5.95 for 100g)
Ahieve the perfect just-got-out-of-bed head with this new, firm holding styling product. The Japan wax enables a really strong hold with a natural appearance, while fair trade coconut oil, linseed gel and balm herb infusion condition. There’s also cocoa butter to soften and illipe butter to add shine. Lightly scented with sandalwood and pine oil, your hair will look and smell great.
Body Spray (12.50)
An alternative to deodorant (and aerosol cans), the Dirty body spray is for spritzing under the arms for a freshen up instead of using the odd squirt of cologne. The skin under the arm is very delicate and needs an inert product, so this is ideal. Sandalwood oil, lavender absolute, neroli oil, spearmint and thyme all blend to form the unmistakable Dirty scent.
Source:cosmeticnewsportal.com
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