Unprecedented growth in 2011 and ambitious projects for 2012 HAIRWORLD 2012 chooses InterCHARM MILANO
Posted By Journalist on December 5, 2011
It had all the makings of a successful show, but with a total of 28,161 professionals and skilled sector operators, a +40% growth rate of visitors compared to the 2010 edition and double the number of International attendees from no less than 77 countries, InterCHARM MILANO 2011 surpassed even the most optimistic expectations establishing its status as the benchmark trade show event for all beauty professionals at world class level.
The strength of this second edition lay in the quality and variety of the exhibition itself with products and events presented in a format that offered a comprehensive overview of the entire beauty world. Special care was given to actions directed towards favoring International business at the trade show, particularly the Meet the Buyer program which reached a total of 495 one-to-one meetings between companies and buyers from prominent International markets such as Bulgaria, Canada, Georgia, the Middle East, North Africa, Norway, Holland, the Baltics, Poland, Romania, Russia, Sweden, Turkey, USA.
InterCHARM MILANO is however ambitious and there are great projects in store for the 2012 edition, to be held from 6th to 8th October at fieramilanocity.
In preparation for the third edition, numerous initiatives specifically dedicated to each sector are being studied to establish the trade fair as the ideal showcase for an encounter between supply and demand, complete with training, displays, competitions, shows, technical and practical demonstrations and much more besides.
The third edition will play a decisive role in establishing the success of the trade exhibition and InterCHARM MILANO is already working towards making it a unique and unforgettable event says Solly Cohen, Reed Exhibitions Advisor for Italy to combine a large number of expert exhibitors with high-profile events and to bring added value and content on a national and international level. First on the list is the World Hairdressing Championship – HAIRWORLD 2012.
HAIRWORLD 2012, organized by OMC, Organisation Mondiale Coiffure, is the key International event for all professionals and aficionados from the Hair world and beyond. Over the years, it has brought recognition to some of the most talented artists in the world. It is a unique opportunity to learn new techniques, develop know-how, discover new products and the most innovative instruments and services in the whole of the beauty industry. Contestants from over 60 countries will gather in Milan on Sunday 7th and Monday 8th October to test their ability, creativity and talents in hairstyling, nail decoration, make-up and much more during the many trials on the program, aiming to win the title of world champion team.
HAIRWORLD 2012 – says S.Cohen – is most definitely the key event in the International Hairstyling world. And thats not all. Besides capturing the attention of thousands of hairstylists, HAIRWORLD 2012 will certainly develop interesting synergies with all the beauty sectors represented at InterCHARM MILANO, from Beauty Salons to Nails, to Perfumery & Cosmetics, all of them fundamental in creating a true total look, in line with the categories presented at the competition.
HAIRWORLD returns to Italy after 8 years declares Salvatore Fodera, OMC, Organisation Mondiale Coiffure, President and what better location than the very heart of Milan? After the success of this years Individual World Hairdressing Championship we are proud to reconfirm InterCHARM MILANO as the spotlight event in our sector.
Strengthened by the central position of Milan, the heart of the fashion and design industry and the European gateway to International trade, InterCHARM MILANO confirms its mission as the event that sets peak professional standards in the beauty world.
InterCHARM MILANO. Your professional beauty event.
InterCHARM MILANO is organized by Reed Exhibitions, world leaders in the planning of exhibitions, specialized trade shows and congresses, organizing over 460 events in 36 countries. In 2010 Reed brought together over seven million professionals from various industry sectors worldwide, creating a multi-million dollar turnover. Reed events are currently organized by a network of 34 offices and highly qualified staff. Reed works closely with industry associations, professional and government bodies to ensure that every single event is targeted to and in line with industry requirements.
Source:cosmeticnewsportal.com
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