Dr Nathalie Frayssinet, an anaesthetist at Royal Berks Hospital has joined the team at Cannelle and is a widely experienced Consultant Anaesthetist & Cosmetic Practitioner.

Frayssinet says: The growth and popularity of cosmetic procedures will continue to increase as new products and technologies enter the market. Aesthetic medicine has seen a huge increase in the last five years and a change in the age demographic including an increase in 30-40 years olds. We are also seeing more and more men interested in these treatments.

France Baudet, Managing Director at Cannelle says: For top beauty salons it is vital to keep up with the range of anti-ageing treatments and technology on offer in the market and to have suitable treatments for the needs of all clients. Clients often dont just come in for one treatment, so we offer Botox, IPL skin rejuvenation, dermal fillers, microdermabrasion, CACI facials and traditional skin treatments.

In addition, the trend for non-invasive anti-ageing practices is also growing. Baudet continues: We are delighted to be offering the professional aesthetics treatments and I also predict non-surgical treatments will continue to grow as new techniques will be developed. In particular at Cannelle we are seeing a higher request for laser treatments for skin rejuvenation, vein age spots and sun spots deletion and rosacea. Treatments specifically for the eye are ever increasing with clients demanding treatments for eyejuvenation. The number of clients who are having anti-ageing work done on their hands to eliminate sun spots and wrinkles has more than doubled in the last two years.

Frayssinet explains more about the professional aesthetics division now at Cannelle: Our professional aesthetics treatments includes tackling deep folds & wrinkles that develop from the side of the nose and run down to the sides of the mouth, removing the depth of the frown lines between eyebrows and around the eyes to create a smoother and more youthful look, redefining the lip contours with lip filler and increasing the fullness of the lips, and sculpturing the cheeks leading to higher and fuller cheek bones. Done by the best the result is a natural looking rejuvenation.

Source:cosmeticnewsportal.com

LUSH created a beautiful, limited edition soap with the best-selling Karma fragrance. The spicy blend of patchouli, lavender and pine perfectly captures the passionate, creative and free-spirited nature of the Dragon. Intense, earthy, and confident: have a wash with LUSH’s Dragon soap and your ambitions for the year ahead are sure to come to fruition.

At the very least, you’ll be nice and clean, and smell scrumptious.

The Red Dragon soap ($7.95*) is available ONLINE ONLY at LUSH.com starting January 2012.

Source:cosmeticnewsportal.com

Visitors to the Quadpack stand will enjoy the convenience and satisfaction of browsing in a cosmetics packaging department store. With counters for each leading brand, as well as one for Quadpacks own house brand, the 128m2 stand is designed to allow delegates to see the latest trends in skincare and colour cosmetics packaging & gifting.

The Yonwoo counter will headline Paper Blow, an eco-friendly airless pack that conforms to the four Rs, according to the companys earth-friendly philosophy: Refill, Reuse, Reduce, Recycle. Paper Blow features an overcap and outer bottle made of recycled PCR cardboard. These are fitted around a tube-like PE pouch attached to an airless pump with a ring neck for easy filling. No secondary packaging is necessary, reducing the overall materials used. Paper Blow is refillable and offers excellent decoration options for stunning results.

The Brivaplast counter will show Artist line, a range of make-up brushes that combines the performance of professional brushes with Brivaplasts special bi-injected wiper. This patented technology ensures perfect dosage, avoids overflow and allows effortless closure after use.

The Apollo counter will see the official European unveiling of the Apollo Oil pump. The design is engineered for no leaks and no drips. It prevents leakage by uniquely using components that counter the effects of oil migration. The elongated nozzle is angled to prevent the oil from dripping. This makes the pump ideal for face serums, baby oils, hair serums, massage oils and sun protection products.

The Spirit counter will show promotional gift items that help boost the performance of beauty products. Visitors can get a preview of upcoming trends in cosmetic bags, vanity bags, tote bags, laptop cases, clutch bags and make-up brush bags.

The Quadpack counter will show Quadpacks own ranges, including its popular glass collections for nail polish, make-up and skincare products.

Branded packs on display will include Payots Intense Multivitamin Radiance Serum dropper, Boots 17 Peep Show mascara and supermodel Miranda Kerrs new KORA range, contained in Yonwoo packs.

Quadpack is effectively a high end department store for cosmetics packaging, said Quadpack CEO Tim Eaves. We offer the leading designer brands in one place, as well as our own trusted house brand and all the accessories you need to help beauty products perform. Our staff are knowledgeable, friendly and technically savvy and our offices are located near our customers in 12 countries worldwide. Our stand at Cosmoprof reflects this concept and is designed to ensure delegates have a pleasant experience during their visit.

Source:cosmeticnewsportal.com

Queen Cosmetics new Massage Cream is a modern-day mirror image of the sensitive skin care formulae originally created by three eminent dermatologists over 80 years ago. Containing no irritating preservatives or perfumes, this kind to the skin fragrance-free cream adheres to Queen Cosmetics philosophy of using as few ingredients as possible, to minimise irritation or inflammation of sensitive skin. Also, the unique formulation of Queen Cosmetics new Massage Cream remains solid until it touches the skin, and the warmth of the therapists hand dissolves the Cream effortlessly. With Massage Cream theres no fuss or mess; just an easy to use skin care product thats suitable for use on all skins and with all beauty brands.

Celebrating its 85th Anniversary this year, Queen Cosmetics has a long history of providing sensitive skin sufferers with a full range of face and body care products. Today, Queen Cosmetics continues to use only traditional, proven methods to create each and every Queen Cosmetics product and, as an added bonus, even formulates bespoke skin care creations to meet an individuals specific needs.

Source:cosmeticnewsportal.com

Cayman Coral
Get your dose of LA heat with this bright red-orange tone, a real sizzling shade

Orange Crme
A vibrant and tepid orange tone that is like a layer of the sunset falling over the celebrity boulevard of Los Angeles.

Geisha Blaze
A warm pink shade that mimics the pink tones of a sun setting sky
Time to update your look and give those glamorous Los Angelenos a run for their money! Hit up the shops on Rodeo Drive, known for designer labels, haute couture fashion and being the celebrity shopping spot! This drive has everything a girl could dream of, all the latest trends and luxurious shops for miles!

Vogue Vert
This pastel green crme shade will have you noticed for being ahead of the trends and you can’t go wrong with a tone that shares it’s name with the fashion bible!

Classic Camel
This bang on trend tone is a bold must have. No need to worry about wasting precious shopping time grabbing another nail lacquer to match the stunning dress you just bought, this shade will go with anything!

Boyfriend Jean
A dulcet blue crme, cool and quirky, this tone will be perfectly complimented with a lovely diamond ring bought straight from Rodeo Drive. (Here’s hoping the boyfriend is paying!)
Now that you’ve got the perfect outfit, you are ready for the land of glitz and glamour, Hollywood! Everyone is someone in this town and you’ve got to be bright and shine if you want to get noticed!

Hollywood Pink
A bright and bold pink with a beautiful shimmer, a true feminine colour that will give a celeb diva Hollywood style to any girls talons.

Purple Aster
A sweet lavender tone with a beautiful silky finish. This glamorous lacquer will add Hollywood elegance to your fingertips in an instant.

Hologram Glitter
A stunning green, gold glitter that sparkles in every light, this dazzling colour will make you feel like a Hollywood star! The perfect amount of sparkle for Tinsel Town!
After a night out in Hollywood, some relaxing sunbathing is definitely in order! Famous for its warm, sandy beaches, and for being the home of many Hollywood movie stars, Malibu is the place to be seen catching some rays!
Or if you are feeling adventurous, grab a surfboard and ride some waves alongside the local cute surfer boys! (Don’t worry, our chip resistant lacquers will ensure your Malibu Manicure stays put!)

Mali Blue
A shimmering light sapphire blue that echoes the cool tones of the Malibu ocean, a beautiful yet bold colour!

Mod Aqua
A stunning pastel blue that you will have you thinking of the morning Malibu ocean crashing against the sandy pebbles.

Purple Crazy
When the sun sets on the beaches of Malibu, the party starts! Nubar’s summer essential shade will instantly put you in the party mood. As soon as this hits your nails, you’ll go from beach goddess to party vixen in no time!

Celebrity fans..
Nubar is loved by celebrities such as; Rihanna, Katy Perry, Sienna Miller, Leona Lewis and The Saturdays, to name a few!

The technical bit…
Nubar lacquers are chip-resistant, eco-friendly, and free from formaldehyde, phthalates, toluene, and carcinogens. They are also suitable for vegetarians and vegans.

Source:cosmeticnewsportal.com

All KeraLuxe products contain natural ingredients and nourishing vitamins essential for beautiful, healthy and shiny hair. Their products are FDA and OSHA compliant, which means they do not contain banned ingredients that are commonly found in other cosmetic formulas.

KeraLuxe Safe Keratin Treatment truly is the safest and most advanced keratin treatment on the market. For more information and frequently asked questions, visit www.kera-luxe.com.

KeraLuxe Safe Keratin Treatment
KeraLuxe Safe Keratin Treatment has an advanced low pH mechanism that infuses vital keratin amino acids into the hair. Applying proper heat and light pressure with a flat iron creates a chemical reaction that binds these essential hair proteins with the hair. KeraLuxe Safe Keratin Treatment contains specially formulated ingredients that weaken the hydrogen and salt bonds of the hair and allows for the interconversion of the cysteine bonds of the hair fibers surface. The resulting temporary (3-4 months) change of the hair structure provides the following benefits to the hair:
CURL REDUCTION UP TO 95%
VOLUME AND FRIZZ CONTROL
EXTRA SHINE AND NATURAL LOOK

The professional must be properly trained and closely follow instructions to effectively apply this treatment. One bottle will yield about eight (8) applications.

FOR PROFESSIONAL USE ONLY

KEY INGREDIENTS: Glyoxyloyl Carbocysteine, Glyoxyloyl Keratin Amino Acids, Hydrolyzed Keratin, Silicones, Fatty Acids and natural ingredients

KeraLuxe Deep Cleansing Shampoo
This product is to be used during Step 2 of the Safe Keratin Treatment. KeraLuxe Deep Cleansing Shampoo is specially formulated to prepare your hair for the KeraLuxe Safe Keratin Treatment. The deep cleansing action will remove all the build-up and impurities that stick to the hair shaft. KeraLuxe Deep Cleansing Shampoo contains a unique multi-functional polymer that opens the hair cuticle to optimally infuse your hair with nutrients, restore keratin, and increase the effectiveness of KeraLuxe Safe Keratin Treatment to straighten your hair.

Refer to Product Tutorial to use this product. FOR PROFESSIONAL USE ONLY

KeraLuxe Deep Cleansing Shampoo SRP $24.95 / 16oz

Available at www.kera-luxe.com or 786-224-0001 ext 301

KeraLuxe Argan Serum
KeraLuxe Argan Serum regenerates damaged hair and maintains smooth shiny hair by conditioning, reducing frizz and preventing tangles. KeraLuxe Argan Serum, with natural Argan oil imported from Morocco, forms a protective layer on your hair to repair and prevent damage caused by sun exposure, flat ironing, and blow drying. Use KeraLuxe Argan Serum to style your hair after a KeraLuxe Safe Keratin Treatment.

KeraLuxe Argan Serum SRP $64.95 / 9 oz.

Available at www.kera-luxe.com or 786-224-0001 ext 301

KeraLuxe SKT Extender Spray
KeraLuxe SKT Extender Spray has been designed to maintain and extend the results of the SKT up to an additional 2 months. It can also be used as a quick fix for people who that havent had an SKT and want to have straight, manageable hair. The KeraLuxe Extender spray will protect the hair while applying heat and keep the hair straighter for longer. Your hair will be soft, smooth and clean after you apply proper heat.

Directions: Spray 1-3 squirts on sections of dry hair, blow dry, and then flat iron the section to finish the hair. Apply flat iron heat between 350 F to 400F. Do not saturate the hair with the product.

KeraLuxe SKT Extender Spray SRP $29.95 / 4.5oz

Available at www.kera-luxe.com or 786-224-0001 ext 301

KeraLuxe Smoothing Shampoo and Conditioner
KeraLuxe Smoothing Shampoo is specially formulated so that your hair will feel smoother, cleaner and straighter for longer. By eliminating sulfates, KeraLuxe Smoothing Shampoo works perfectly with the Safe Keratin Treatment to maintain essential keratin amino acids in the hair. KeraLuxe Smoothing Shampoo is specially formulated for color treated, normal, and virgin hair. Use KeraLuxe Smoothing Shampoo immediately after your KeraLuxe Safe Keratin Treatment (same day wash after the treatment) and continue its use to cleanse and maintain beautifully smooth and shiny hair.

KeraLuxe Smoothing Conditioner will strengthen hair by infusing vital humectants into the hair cuticle, which help maintain optimal moisture for frizz-free hair. Your hair will be soft, shiny and straighter for longer. KeraLuxe Smoothing Conditioner is specially formulated for color-treated, normal and virgin hair. Use KeraLuxe Smoothing Conditioner immediately after your KeraLuxe Safe Keratin Treatment. Continue to use this hair conditioner to add softness, reduce frizz and repair the hair fiber.

KeraLuxe Smoothing Shampoo & Smoothing Conditioner Pro Combination SRP $45.90 / 16oz bottles

Available at www.kera-luxe.com or 786-224-0001 ext 301

KeraLuxe Smart Tape
KeraLuxe Smart Tape is a heavy-duty Teflon coated tape designed to be applied to the plates of any flat iron. Most flat irons do not distribute the heat evenly over the plates. This creates hot spots that can damage the hair when flat ironing. Flat ironing results with the Smart Tape are amazing and it:

-Reduces plumes and vapors by 50%
-Distributes heat more evenly and reduces hot spots
-Ensures the hair is not burned when pressed
-Protects color-treated hair
-Facilitates cleaning of the flat iron
-Lasts 3 to 12 months depending on usage
-Can be used in temperatures between 100 to 500 F
-Fits any flat iron and can trimmed with scissors if necessary
-Recommended for Professionals and home users
-Can be used on any flat iron surface

Smart Tape application instructions:
Clean the surface of the plates with isopropyl alcohol.
Warm the hot plates by turning it on. Make sure it is warm so it can be handled safely then turn it off.
Peel off the yellow backing of the Smart Tape and apply it to the flat iron plates. Discard the yellow backing.
Center the Smart Tape with the flat iron. Apply it to warm plates, making sure that it adheres tightly and wraps around the flat iron.
Squeeze and remove any air pockets underneath the Smart Tape. Repeat the application for both plates
KeraLuxe Smart Tape (for flat iron size 1 wide or smaller) SRP $19.95

Available at www.kera-luxe.com or 786-224-0001 ext 301

Source:cosmeticnewsportal.com

Faith Lift Masks main ingredient is a herbal extract which consists primarily of complex polysaccharides and associated glycoproteins. When Faith Lift Mask is applied it forms an elegant film that will tighten and smooth the skin. This perceivable phenomenon-non is due to physical changes in the polymer structure of the polysaccharides as they dry on the skin. This gentle sensation of smooth skin will last for hours, in some cases days, without the skin flaking or leaving it overtly tight. Best of all Faith Lift Mask is totally safe and non-invasive. Faith Lift Mask is a naturally derived, skin tightening mask that will help to physically lift sagging skin, reducing the appearance of lines and wrinkles.

Faith Lift Eye cream has the faith lift herbal extract in a rich emollient base that is specifically designed for use around the eyes; to rehydrate and provide essential nutrients for healthy skin. It has an instant effect like the mask.

Faith Lift Lip is effectively a Hyaluronic acid based fractionated active that is able to penetrate the epidermis. This active is primarily used in products meant for use on the lips Lip fullness is a sign of beauty and youthfulness. Faith Lift Lip plumps, redefines and minimizes fine vertical lines and keeps lip contour in shape, providing a more youthful and appealing look. It also includes a rich blend of oils, butters and waxes with Vitamin E to nourish and protect lips from harsh environmental conditions.

Faith Lift Cream contains the faith lift ingredient in a vitamin-rich, nourishing moisturiser containing Organic Shea Butter, Borage Oil, Organic Whole leaf Aloe Vera, Vitamin E and Vitamin A Palmitate.

Source:cosmeticnewsportal.com

But how do you achieve healthy, shiny, thick tresses the natural way, without breaking the bank with expensive extensions? Fushi, the ethical beauty brand has the answer – the new Really Good Hair Oil! Following the success of Fushis Really Good Cellulite Oil, which sent beauty queens into a frenzy with its miracle cellulite busting power, experts at Fushi have created the Really Good Hair Oil, using an innovative blend of natural oils to rejuvenate lifeless hair and give fuller, healthier locks in no time.

Fushis Really Good Hair Oil is blended from five rejuvenating and nourishing oils, including Moroccan Argan Oil and Virgin Coconut Oil which strengthen and smooth the hair, Vitamin E rich Avacodo Oil and Sweet Almond Oil to replenish shine and restore moisture and Indian Jasmine Oil, which adds a beautiful sweet aroma that lingers for hours.

The unique formula is then triple infused with antioxidant rich Brahmi which nourishes the hair from the root to promote healthier growth, and Neem works to promote a healthier scalp to help thicken hair.

So make sure youre not left with limp looking, flat hair this winter and instead incorporate Fushis Really Good Hair Oil into your beauty routine, and before you know it, your hair will have the va va voom that it deserves!

Directions:

Regular conditioning To maintain glossy locks, incorporate Fushis Really Good Hair Oil into your regular beauty routine. Slowly massage the Really Good Hair Oil into your scalp and leave overnight, allowing the unique blend of oils to go deep down and nourish your hair from the roots. Wash out the next morning and your hair will feel softer and much more conditioned then before.

Weekly deep conditioning treatment Winter can cause havoc with our hair, with harsh weather causing dullness and dryness, so give your hair a deep conditioning treatment to bring it back to life. Massage the Really Good Hair Oil into your scalp and then wrap your hair with a steaming towel for at least half an hour. Wash the oil out of your hair as normal and youll instantly have shinier, smoother locks.

Fushis Really Good Hair Oil retails at 15.95.

Fushis body care products are free from Parabens, Petrochemicals, SLS, PEGs and synthetics.

Fushi is available at:
www.fushi.co.uk, Nutricentre, selected Waitrose, Ocado, Daylesford Organic
Mail-order by calling 0845 330 1880
Follow Fushi on Facebook

The Product Range:
Herbal Remedies
Nutriceuticals
Hair care, body and bath care
Aromatherapy & Massage oils

Fushi believes that the body shouldnt be overexposed to chemicals and unnatural elements and uses natural and organic ingredients wherever possible. Fushi supports Fair Trade, only buying products from suppliers that do not exploit indigenous populations around the globe. Fushi is a Member if the Ethical Company Organisation and the Good Shopping Guide.

Source:cosmeticnewsportal.com

About one billion toothpaste tubes and dispensers in the U.S. are sent to landfills every year, many of which are recyclable.* The unnecessary tossing of tubes can easily be avoided by using LUSHs latest invention Toothy Tabs! A brand new, patented idea from LUSH, these solid tabs eradicate the need for both packaging and preservatives, and come in a handy 100% recycled box. Each pack contains 40 tabs, you simply pop one in your mouth, crush it a little and continue to brush as normal with your toothbrush and water.

Helen Ambrosen, LUSH Co-Founder and Inventor of the Toothy Tabs says, We use beautiful ingredients such as essential oils and fine spices, which is unique in the world of toothpastes. Toothy tabs create a foaming effect which people love, they give the mouth a squeaky clean feeling and a freshness that lasts and lasts.

Toothy Tabs have a mild base of sodium bicarbonate and cream of tartar, both ingredients found in commonly used baking powder. A gentle surfactant creates the foaming effect that helps dissolve the bacterial build up on your teeth, which you can get rid of completely by brushing. Sodium bicarbonate helps to thoroughly clean and whiten your teeth and the cream of tartar helps to make the solid form. Dicalcium phosphate is included to help polish the teeth, glycerine acts as a humectant while saccharin sweetens. Just one tab and your mouth will be left feeling fresh and clean all day long.

There are six flavours to choose from, created by head perfumer Simon Constantine and inspired by London-based molecular mixologist Paul Tvaroh, who created the drinkable perfumes at the LUSHs Gorilla Perfume galleries! The results is a collection of unusual and unique flavor combinations to entice you away from your tube and onto a tab. Simon Constantine says, I was really keen to take perfumery up a gear and be able to actually perfume someones breath wouldnt that be something?

Each tab uses the most beautiful natural ingredients and essential oils to freshen and perfume the breath, but also have antiseptic qualities used for years in dentistry. Only fresh, natural ingredients are used to clean the teeth beautifully, but each Toothy Tab offers something different from a mouth freshener to a palate cleanser.

HOW TO USE? JUST CRUSH AND BRUSH!
1. Place one toothy tab between your front teeth. Nibble to break up.
2. Wet your toothbrush and brush. The Toothy Tab will begin to foam, helping clean your teeth.
3. Rinse your mouth well and spit out.
4. Give yourself a big cheesy grin in the mirror.
5. Pop the box in a dry place.
6. Recycle your cardboard box when its empty!

GET OFF THE TUBE AND HAIL A TAB WITH THESE SIX FABULOUS FLAVORS:

Dirty ($3.95*) This one tastes most like normal toothpaste, as theres spearmint and neroli to leave your mouth minty fresh. Part of the Dirty layering range, the idea is that brushing your teeth with a Dirty Toothy Tab completes your Dirty grooming routine and the spearmint acts as an aphrodisiac before you go to bed! (Vegan) Available now.

Sparkle ($3.95*) A whitening palate cleanser, designed to take away any flavors in your mouth and leave you with sweet, fresh breath and dazzling pearly whites. Its a blend of lemon, grapefruit, black pepper and sea salt. Teeth will be left sparkling and breath fresh and zingy. (Vegan) Available late August 2011.

Breath of God ($3.95*) Contains an echo of the same thought-provoking fragrance, theres sandalwood, myrrh, benzoin, fennel and vanilla all blended together for an incredibly gentle, yet fresh delicious flavor. It wont leave your mouth overpowered by mintiness, but beautifully perfumed by this spiritual blend of powders reminiscent of the fresh Tibetan mountains, with a touch of incense. (Vegan) Available late August 2011.

Atomic ($3.95*) If you just cant ditch that flavor in your mouth, then Atomic is the one for you. A strong palate cleanser, this one contains Fair Trade coffee and herbs such as cardamom, clove and ginger. These are all ancient remedies for cleaning and treating the teeth, clove has a soothing, almost antiseptic effect on your mouth. Atomic is the ultimate tooth bomb to blow away anything that was there before and leave your mouth as good as new. (Vegan) Available late August 2011. Fair Trade certified by Fairtrade Canada!

Aquatic ($3.95*) If you intend to get up close and personal with someone then perfume your breath beautifully with Aquatic. This exquisite blend of lime and jasmine is truly seductive. Theres also a hint of Green tea and Earl Grey tea with Wakame seaweed for an unusual twist. (Vegan) Available late August 2011.

Ultrablast ($3.95*) For the freshest breath youve ever had, forget old-fashioned peppermint toothpaste and use Ultrablast instead. Green pea powder, wasabi, dried mint and sea salt will blast away all lingering odors and de-fuzz the tongue. Peppermint and spearmint add the freshness and lavender the delicate perfume. Your mouth will feel fresh and clean for hours, while your tongue and lips (thanks to the wasabi) will tingle for a while as well! (Vegan) Available late August 2011.

Source:cosmeticnewsportal.com

Playing off the notion, Pretty is. Beauty does. bareMinerals celebrates and gives emphasis to the influential power of beauty as more than meets the eye. By going beyond the surface visage, bareMinerals builds upon its heritage as an unconventional beauty brand, recognizing the opportunity to give women a voice and to champion the individual stories that represent their own ‘Force of Beauty.’

“Celebrating women isn’t new for us; it’s who we are and what we do. It’s always been more than a philosophy, it’s really our DNA,” explains Leslie Blodgett, Creator of bareMinerals. “We have a responsibility to not just tell a singular story of beauty, but rather share in the collective spirit of women around the globe.”The new global platform is a natural extension to the brand and pays tribute to the millions of women that have established bareMinerals as the original community brand, that is as much about peer-to-peer community as it is about beauty products. A true testament to Leslie Blodgett’s legacy of fostering genuine personal relationships, ‘Be a Force of Beauty’ is the next evolution of the brand’s commitment to engage women in real, open and honest dialogue and will serve as a call-to-action to further ignite the conversation around beauty.

The first iteration of ‘Be a Force of Beauty’ will roll out to the UK in Spring 2012. Supported by integrated marketing efforts, the campaign creative will feature five women, each personifying a ‘Force of Beauty’ as identified during a blind casting held in late-summer. Recognising that beauty is not solely defined by a physical manifestation, the methodology behind the blind casting is meant to highlight the symbolic relationship between confidence and beauty, demonstrating that it’s the effect of confidence on the world that is the hallmark of true beauty.

bareMinerals ‘Be a Force of Beauty’ Global Brand CampaignThe global campaign will be supported by print, digital and social marketing efforts throughout Europe. The campaign creative is designed to elicit a social discussion around beauty and motivate women into action, summarised by such taglines as, “Pretty is what you are. Beauty is what you do with it.”
“We wanted ‘Be a Force of Beauty’ not only to be relevant, but also tangible for women around the world,” commented Simon Cowell, Global CMO. “We acknowledge that there is real power and potential in beauty and it’s our role to inspire women and serve as advocates to showcase the cultural impact beauty can have on humanity.”

With a large scope for interpretation, bareMinerals partnered with the photographer Rankin, to inject soul into the print campaign, and to breathe life into the ‘Be a Force of Beauty’ anthem and bring a sense of authenticity and sincerity to the campaign by capturing an honest expression of inner beauty. To uphold this mandate for authenticity, bareMinerals intentionally chose to leave in the distinguishing characteristics of each woman appearing in the creative and all signs of life that represent their experiences to further add value and integrity to the campaign.
“This level of truthfulness became critical for us as we continued to ideate on this campaign,” noted Cowell. “‘Be a Force of Beauty’ really sums up our brand anthem and pays tribute to the legacy we’ve already established and also carries us into the future as we continue to expand our global footprint.”

Source:cosmeticnewsportal.com