Works With Water Nutraceuticals’ Beauty Water is a naturally flavoured spring water containing ingredients with benefits for sufferers of acne. Now the company is diversifying its offering to include a range of natural soluble food supplements to help maintain healthy blood pressure and will soon be launching a line to help manage cholesterol levels, both in powder sachet format. In addition, it is expanding its skin care range to move away from delivering benefits via bottled spring water and into a sachet format.Said Birch: Weve conducted extensive market research over the last 12 months and have taken customer feedback on board, in particular in relation to the environmental issues surrounding bottled water and PET. We know our customers want all the benefits offered by the original Beauty Water product and we have had a very strong endorsement for the new powder formula.Now consumers can simply add the powder sachets to a hot or cold drink or soft food of their own choice, making the product bespoke as well as more portable than a weeks supply of the previous spring water offering.It was this new format and the range extension into blood pressure and cholesterol products which prompted Works With Water to take a fresh look at its brand identity and overall positioning.Comments Birch: We felt Works with Water needed a powerful new look and feel to capture the product offering and new sachet delivery formats. Acne, blood pressure and cholesterol levels are all serious conditions which the branding needs to reflect. Our new help positioning works perfectly to communicate the products in our range, what they do, who they are for and their benefits and they have fantastic stand out on shelf too. In June we are launching with help:clear skin and help: blood pressure, with help: cholesterol following later in the year.As with the original Beauty Water product, help: clear skin is designed to help combat problem skin and acne. Its active ingredient, Praventin, is a bioactive protein, rich in lactoferrin and clinically proven to improve the texture and appearance of skin in acne sufferers.In clinical trials of Praventin, 44% of subjects confirmed a reduction of blemishes in two weeks rising to 71% in week four and 95% by week eight.By taking help: clear skin twice a day for eight weeks sufferers begin to see a significant reduction in blemishes and an overall improvement in the look and feel of skin.Sachets of help: clear skin also contain 3.65g of Oligofructose, a natural source of fibre, and 0.25g of High Extract Aloe Vera.help: clear skin is available in a trail pack containing 14 sachets (RRP 11.99) and as a months supply with 60 sachets (RRP 49.99).help: blood pressure has been developed specifically for those with mild hypertension and is a proprietary powder formulation incorporating specific dairy peptides (milk proteins) which naturally occur in milk. Scientific studies show that they can actively help control blood pressure as part of a healthy diet.In fact, 0.75g per day of hydrolysed milk protein has been shown to clinically relevant effects in both hypertensives and mild hypertensives.Each 4g sachet of help: blood pressure contains 0.38g of Dairy Peptides which contributes half of the required daily dose. Each portion also contains 3.62g of Oligofructose which is a natural source of soluble fibre.help: blood pressure can be taken by anyone who has high blood pressure and comes as a flavourless sachet which can again be added to a hot or cold drink of choice, twice a day.Trail packs with 14 sachets are priced at 12.99 RRP with a months supply (60 sachets) at 54.99 RRP.